Varney: “Big Bird Would Still Be Around Because It’s A Profit Center In And Of Itself.” Discussing Mitt Romney’s statement during the October 3 presidential debate that he would “stop the subsidy to PBS” if elected, host Stuart Varney claimed that the government spends $444 million a year on public broadcasting, adding, “If we took that subsidy away, Big Bird would still be around because it’s a profit center in and of itself.” Varney later said, “If we take it away, Sesame Street, Big Bird stands, profitable.” [Fox Business, Varney & Co., 10/4/12]
Fox Guest Carol Roth: PBS Can Make Up For Lack Of Government Funding By Bringing In Sponsors, Advertisers, Or Subscribers. Responding to Varney, guest Carol Roth said: “You can bring in corporate sponsors, you can bring in advertisers. Look, HBO is a great station, they do it by subscribers. There are other ways for PBS to remain.” [Fox Business, Varney and Co., 10/4/12]
Sesame Street Producer “Receives Very, Very Little Funding From PBS.” Sherrie Westin, executive vice president and chief marketing officer for Sesame Workshop, which produces Sesame Street, told CNN: “Sesame Workshop receives very, very little funding from PBS. So, we are able to raise our funding through philanthropic, through our licensed product, which goes back into the educational programming, through corporate underwriting and sponsorship. So quite frankly, you can debate whether or not there should be funding of public broadcasting. But when they always try to tout out Big Bird, and say we’re going to kill Big Bird — that is actually misleading, because Sesame Street will be here.” [CNN, Starting Point, 10/4/12]
From the 10.04.2012 edition of FBN’s Varney and Co.:
h/t: MMFA