Karl Rove is upping the ante. According to Politico, the Rove-founded American Crossroads and Crossroads GPS are launching their biggest paid-media push of the election cycle Tuesday, with a $16 million one-week buy on TV and radio in multiple presidential swing states and Senate battlegrounds.
Of that $16 million, the super PAC American Crossroads will devote $11 million to defeating President Barack Obama, with a TV spot titled “Actually Happened” that compares the current 8.1 unemployment rate to a lower rate that the president projected earlier in his term. Viewers will see the ad in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia.
Crossroads GPS, a 501(c)(4) nonprofit, will spend $1 million on radio ads in those same states and an additional $4 million in Montana, North Dakota and Virginia.
We can’t beat their money so we have to beat them with boots on the ground. Have you volunteered?