Already boycotting JC Penney for hiring Ellen DeGeneres as a spokesperson, now the American Family Association’s OneMillionMoms is urging members to boycott Gap and its affiliated stores Old Navy, Banana Republic, Piperlime and Athleta. The group is upset about a billboard that features a gay couple and says “GAP needs to seriously consider how their immoral advertising affect the youth of our nation.”
The group also claimed that its boycott of JC Penney is working and responsible for the store’s declining profits.
GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.
Christians should urge for the removal of GAP’s offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the “Be One” ad campaign elsewhere including store-front posters, its website, and in print magazine ads.
GAP Inc. Brands approved this type of ad in public areas where families and children are sure to see it. Please send your email to GAP now and let them know you are offended by their disrespect for family values and common decency.