Justin's Political Corner
NEW YORK, NY – Yahoo announced a $1.1 billion deal for blogging site Tumblr early Monday, and said it “promises not to screw it up.”
The deal, which had been rumored since last Thursday, will help Yahoo to tap into the younger, active online user base at Tumblr. But the deal raises concerns among some Tumblr fans that the site could end up being cluttered by the ads that brings in billions of dollars a year to Yahoo. Tumblr CEO and founder David Karp has resisted the use of traditional display advertising on Tumblr to this point.
To answer those worries, Yahoo said that Tumblr will be independently operated as a separate business with Karp staying on as CEO. Yahoo CEO Marissa Mayer posted her own Tumblr post to try to assure fans of the site they need not panic. In a call with investors and analysts Monday, Mayer referred to the deal as a “game changer” for Yahoo. She said there will be no Yahoo branding on Tumblr.
But while she sought to assure Tumblr bloggers and readers that the site will stay the way they like it, she also promised analysts that the deal will give Yahoo a chance to “monetize” Tumblr in a way that “is meaningful … to the user experience.”
Karp also sought to assure Tumblr bloggers.
“Our team isn’t changing. Our roadmap isn’t changing,” said Karp in a statement. “Tumblr gets better faster with more resources to draw from.”
h/t: Fox2now.com
- Tumblr will remain independent
- Yahoo bought it because Tumblr was getting too expensive
- The only thing changing will be the one’s legally owning Tumblr
- There will remain absolutely no restrictions on gifs/fics/pictures/edits/porn/terms and conditions
- The terms and conditions will remain the same
- Tumblr’s options were to shut Tumblr down or get funds
- ThE lAyOuT iS nOt ChAnGiNg
Better hope and pray to God that this is true.
I KNOW I HAVEN’T BEEN ONLINE A LOT, BUT THIS IS SERIOUS.
PLEASE SEND THIS AROUND.
SAVE OUR BLOGS THAT I’M SURE YOU PUT EFFORT INTO MAKING.
(via dragonskales)
Options are yes or no.
An upgrade, years in the making…
When we imagined Tumblr more than seven years ago, we dreamed of offering creators a new canvas. Every post would be a raw look through the author’s eyes and mind. We imagined the interface disappearing as these subjects came to life.
For years, this vision was challenged by limits in browser technology and an increasingly daunting set of Tumblr features to support. But today, we take a huge step.
After months of careful crafting, we’ve reduced creation on Tumblr to its essence, while carrying over every single feature and making room for some BIG new ones (like completely customizable drag-and-drop photoset creation, faster uploads, and inline reblogging!). We can’t wait for you to try it.
The upgrades have started rolling out and will be available for everyone by the end of the weekend. Most of the bugs and omissions you’ve reported have already been fixed, but please let us know if you run in to any other issues!
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Extreme right-wing kooks like @thekytikat are scum and are trying to make hay out of a non-issue:
@joe4liberty If you really want a glimpse into JGib’s sick, twisted mind, Check out his *other* Tumblr NSFW - justinsgeneralties.tumblr.com @dloesch
— Lorraine Yuriar (@thekytikat) October 17, 2012
Props to Tumblr for giving us advance notice of downtime, and also timing it for a period when things should be quiet anyway. This is a change.
